Salesforce has been the leading CRM (Customer Relationship Management) platform for more than two decades now. With the introduction of Salesforce Lightning, the platform has taken a major leap in terms of user experience, design, and customization capabilities. In this guide, we will take a deep dive into Salesforce Lightning and explore everything you need to know about it.

What is Salesforce Lightning?

Salesforce Lightning is a modern user interface and design system that provides a seamless and enhanced user experience. It is designed to help organizations increase their productivity and improve their customer engagement. It includes a wide range of features and tools that enable users to customize their interface, create their own pages, and automate their business processes.

Salesforce Lightning vs Classic

Salesforce Classic has been the default interface of the Salesforce platform for many years. However, with the introduction of Salesforce Lightning, users have the option to switch to a modern and more user-friendly interface. Salesforce Lightning offers several advantages over Salesforce Classic, including:

1. Better User Experience: It offers a more modern and intuitive user interface that is designed to enhance the user experience. It features a customizable homepage, responsive design, and improved navigation that make it easier for users to find what they need.
2. Improved Productivity: It is designed to improve productivity and reduce the time it takes to complete tasks. It features a range of productivity tools, such as Lightning Components, Lightning Pages, and Lightning App Builder, that enable users to create custom interfaces and automate their business processes.
3. Enhanced Mobility: It is built with mobility in mind. It offers a responsive design that adapts to any device, making it easy for users to access the platform from their mobile devices.

Features:

Salesforce Lightning includes a wide range of features and tools that enable users to customize their interface, create their own pages, and automate their business processes. Some of the key features of Salesforce Lightning include:

1. Lightning Experience: It Experience is the new user interface that provides a modern, responsive, and customizable interface for users.
2. Lightning App Builder: Lightning App Builder is a drag-and-drop interface that enables users to create custom interfaces and applications.
3. Lightning Components: Lightning Components are reusable building blocks that enable developers to create custom applications and interfaces.
4. Lightning Pages: Lightning Pages are custom pages that users can create to display specific data or functionality.
5. Lightning Console: Lightning Console is a customizable interface that enables users to manage their data and tasks more efficiently.
6. Lightning Flow: Lightning Flow is a tool that enables users to create automated business processes and workflows.
7. Lightning Bolt: Lightning Bolt is a feature that enables users to create and share pre-built industry-specific solutions.

Salesforce Lightning Benefits

Salesforce Lightning provides several benefits that help organizations increase their productivity and improve their customer engagement. Some of the key benefits of Salesforce Lightning include:

1. Enhanced User Experience: It provides a modern and intuitive user interface that is designed to enhance the user experience.
2. Improved Productivity: It includes several tools and features that help users automate their business processes and reduce the time it takes to complete tasks.
3. Customization: It provides users with a range of customization options, including the ability to create custom pages, applications, and interfaces.
4. Mobility: ItSalesforce Lightning is built with mobility in mind, providing a responsive design that adapts to any device.
5. Collaboration: It provides several collaboration tools that enable users to work together more efficiently and effectively.

What’s the difference between Salesforce and Salesforce Lightning?

Salesforce and Salesforce Lightning are related terms in the context of customer relationship management (CRM) software provided by Salesforce.com. Let me break down the difference between the two:

1. Salesforce: Salesforce is a cloud-based CRM platform that offers a wide range of tools and features to help businesses manage their sales, customer service, marketing, and other related activities. It allows organizations to store and manage customer data, track interactions, automate processes, and analyze performance metrics. Salesforce provides a comprehensive suite of tools for businesses to enhance their customer relationships and streamline their operations.
2. Salesforce Lightning: Salesforce Lightning is the next-generation user interface and framework for the Salesforce platform. It is designed to provide a more modern, intuitive, and responsive user experience compared to the previous “Classic” interface. Salesforce Lightning includes various components and features that make it easier for users to navigate, customize, and interact with the CRM system.Key features of Salesforce Lightning include:
   • Lightning Experience: This is the new user interface that offers a more streamlined and visually appealing design compared to the Classic interface. It provides improved navigation, better dashboards, and enhanced reporting.
   • Lightning Components: These are reusable building blocks that allow developers to create custom functionality and design elements within the CRM. This enables greater flexibility in tailoring the system to specific business needs.
   • App Builder: With the Lightning App Builder, users can create custom applications using a drag-and-drop interface. This empowers users to design and deploy applications without the need for extensive coding.
   • Lightning Flow: This feature allows users to design and automate complex business processes, guiding users through specific steps and automating tasks along the way.
   • Einstein Analytics: Lightning incorporates Salesforce’s AI-powered analytics platform to provide users with insights and predictions based on their data.

In summary, Salesforce is the overall CRM platform provided by Salesforce.com, while Salesforce Lightning refers to the modernized user interface and framework that enhances the user experience within the Salesforce platform. Salesforce Lightning introduces new tools and components to make customization, automation, and interaction with the CRM system more efficient and user-friendly.