A Sneak Peek of the Salesforce Winter ’24 Release Updates

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Salesforce Winter ’24: Salesforce has unveiled the Winter ’24 release notes, and users are in for an exciting array of new features and enhancements across various aspects of the platform, including Salesforce Flow, Lightning Experience, Customer Data Platform, APIs, and more. Additionally, Sandboxes have been upgraded, allowing organizations to seamlessly transition into this new release.

Here are some key highlights from the Winter ’24 release notes:

  1. MFA Auto-Enablement for Salesforce Orgs (Release Update):
    • Salesforce is now directing users to employ Multi-Factor Authentication (MFA) for accessing Salesforce orgs.
    • MFA is crucial for enhancing account security and preventing unauthorized access.
    • Users are encouraged to proactively enable MFA to ensure data protection and compliance with security regulations.
  2. Salesforce Platform API Versions 21.0 through 30.0 Retirement (Release Update):
    • Salesforce is retiring REST, SOAP, and Bulk API versions 21.0 through 30.0.
    • This change aims to focus development efforts on improving the latest API versions, ensuring enhanced security and performance.
    • Users are encouraged to update their existing applications to work with supported API versions to stay aligned with Salesforce’s evolving capabilities.
  3. Improving Agent Productivity with Einstein Service Replies (Generally Available):
    • Einstein Generative AI is now available for providing real-time response suggestions to agents.
    • This feature is applicable for Unlimited editions with Service Cloud Einstein and Einstein GPT for service add-ons.
    • It streamlines agent responses, improving service quality and efficiency.
  4. Customizing Sales Emails Using Einstein GPT for Sales:
    • Sales professionals can now create personalized and efficient sales emails using Einstein GPT.
    • This feature empowers users to generate tailored emails by leveraging AI and user-specific sales data.
    • It streamlines the email creation process and enhances the effectiveness of email communication.
  5. Visualizing Customers and Prospects on a Map:
    • Salesforce Maps Lite introduces the capability to visualize customers and prospects on a map, aiding sales reps in planning visits.
    • This feature enhances sales targeting and helps sales representatives optimize their visits.
  6. Sending Salesforce Data to an External Server Without Code via HTTP Callout (Generally Available):
    • Flow Builder now supports additional HTTP methods for transferring data to external servers.
    • This update simplifies the integration of external data and enhances the user experience in configuring HTTP callouts.
  7. Deploying Enhanced Domains (Release Update):
    • Enhanced domains are now available to improve URL standardization and stability.
    • This change ensures that URLs throughout the organization include the org-specific My Domain name.
    • Enhanced domains align with the latest browser requirements and enhance user experience.
  8. Sending Automated Notifications with the Send Conversation Messages Action:
    • Automated notifications can be sent to customers through messaging components and an invocable action.
    • This feature is available in enhanced WhatsApp channels and In-App and Web Messaging.
    • It enhances customer engagement, improves customer service, and increases efficiency.

conclusion

In conclusion, the Winter ’24 release brings a wealth of enhancements and features across various Salesforce aspects, promising improved security, efficiency, and user experience. Users are encouraged to explore these updates to maximize the benefits of the Salesforce platform.

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